Not every face looks good with blush applied on the "apples of the cheek". Having someone smile, then applying the blush to the apple of the cheek, can sometimes look dollish or fake. Same goes for sucking in the cheeks and applying the blush in a straight line. I think different strokes for different folks! Experiment with it until you feel like you're satisfied with it. Try different colors and different placement. I think most people look good with a warm pinky peachy color lightly swept in an upward motion from just behind the apple of the cheek, up towards the ear. Circular motions get you the most natural effect. If you ever get too much blush, just tone it done with either a clean powder brush or a touch of loose powder. Here's a video I like to show you different ways to apply blush!
Here's another video on why not to put blush on the apples of the cheek!
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